Sunday, 19 November 2017

Rising awareness for eco-friendly smoking alternatives can boost E-cigarette Market

Industry Insights

The global e-cigarette market is set to reach USD 44.55 billion by 2024, driven by the rising consumer demand for resource competent vaping products.The growth for e-cigarette market is prominently being driven by growing health awareness and environment-friendly usage. Need for the alternative product as a result of rising taxes on traditional cigarettes (tobacco rolled) and its products has been one of the factors driving the growth of the electronic cigarette industry.





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Emerging factors such as increasing awareness about harmful effects of traditional cigarettes, improving lifestyle, and growing e-commerce business are expected to upsurge the growth of the market for the forecast period. In addition, various mergers and acquisitions are also expected to fuel the market growth. For instance, in 2012, a merger took placed between tobacco giant Lorillard and U.S.-based e-cigarette company Blue Ecigs, which helped them to roll out their own brands by leveraging the technology possessed by Blu Ecigs.
The e-cigarette vendors are introducing a variety of flavors which differs from menthol to the fusion of fruits and flavoring substances. These flavors are becoming a differentiator for vendors.
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The market for e-cigarettes in North America and Europe is projected to grow on account of increase in disposable incomes and smokers’ population in these regions. Asia Pacific market was valued at USD 946.2 million in 2016 and is expected to grow rapidly during the forecast period. The growth of the market in Asia Pacific region is subjected to factors such as product availability and increasing awareness regarding the ill-effects associated with traditional (tobacco rolled) cigarettes in countries such as India, Malaysia, and China.
Hexa Research has segmented the global e-cigarette market based on product and region:
Segmentation by product, 2014 - 2024 (USD Million)

• Disposables
• Rechargeable
• Modular
Segmentation by region, 2014 - 2024 (USD Million)

• North America
• Europe
• Asia Pacific
• ROW
Key players analyzed:

• Altria Group Inc.
• British American Tobacco Plc.
• Japan Tobacco Inc.
• Imperial Brands Plc.

Tuesday, 14 November 2017

Teeth Whitening Products Market Size Worth USD 7.40 Billion By 2024


Industry Insights: 

The global teeth whitening products market is expected to reach USD 7.40 billion by 2024. The industry is driven by the mounting consumer demand for clean and white teeth coupled with awareness about oral hygiene. Moreover, 99.2% of the people believe that smile is an important social benefit and growing consumer preference for over the counter products in countries such as Germany, France, UK, India and China are anticipated to drive the growth of the market over the forecast period.




The leading teeth whitening products manufacturing companies are focusing on R&D to enhance its product portfolio and are expanding their presence in the global market by acquiring local players of that region. For instance, in April 2017, Colgate-Palmolive acquired Ciba-Geigy, an India-based teeth whitening brand, to expand its reach towards the rural parts of India. These factors are expected to provide an impetus to the growth of the market over the next coming years.

Whitening toothpaste segment holds the largest share in the market in terms of revenue and is expected to maintain its position over the forecast period. Whitening toothpaste has a major role in oral hygiene maintenance. Unhealthy lifestyle accompanied by consumption of liquor, cola, tobacco and other related products which cause discoloration of the teeth are anticipated to drive the market globally.

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Segmentation by type, 2014 - 2024 (USD Million)
• Whitening Toothpaste
• Whitening Stripes & gels
• Others
Segmentation by region, 2014 - 2024 (USD Million)
• North America
• Europe
• Asia Pacific
• Central & South America
• Middle East and Africa
Key players analyzed
• Colgate-Palmolive
• GlaxoSmithKline
• Johnson & Johnson
• Proctor & Gamble
• Unilever

Monday, 6 November 2017

Use of BWTS in regulating unauthorized ocean dumping

The global ballast water treatment systems (BWTS) market is expected to reach USD 117.55 billion by 2025, driven by growth in the size of shipping industry trade volume and rising government initiatives in line with the International Maritime Organization (IMO) regulations. Furthermore, the ballast water treatment systems market is expected to be growing as BWTS is effective in regulating unauthorized ocean dumping, oil & chemical spills, and the introduction of aquatic invasive species.
North America dominated the global market in 2016, and the trend is likely to continue over the next few years due to supporting regulations coupled with rising focus on environmental safety conservation. Asia-Pacific and Europe followed suit, with a consolidated contribution of USD 59.48 billion by 2025.
The implementation by IMO for strict water quality standards has set an obligation for ocean freight service providers. Since vessels have not been planned and fortified to treat ballast water, setting up of a ballast water management system is essential to ensure conformity with the standards.
Asia Pacific is expected to witness the fastest growth over the forecast period on account of increase in production and sales of ballast water treatment systems owing to increase in trade of automotive machinery & equipment, cosmetics, food & beverages, building & infrastructure materials, medical & healthcare, and mining equipment. The region has witnessed an increase in ocean freight volumes from various countries such as China, India, and South Korea.
The market is expected to grow on account of increasing demand for ballast water treatment systems in containers, ships, dry bulk carriers, tankers, and general cargos. Container ships dominated the global BWTS market in 2016 and are expected to grow at an above average CAGR of 25.2% over the projected period. Increasing trade activities among various regions on account of lower transportation costs, free trade agreements, and globalization is expected to result in augmenting the demand for container ships.

Companies are actively looking for new ballast water treatment projects alongside investing in R&D to enhance technology. In July 2015, Wärtsilä won the largest retrofit contract for ballast water management systems. This has been one of the major retrofit contracts so far issued for ballast water management system solutions. Other prominent players in the market such as Xylem Inc., Evoqua Water Technologies LLC, Mitsubishi Heavy Industries, and Alfa Laval AB are investing considerably in the ballast water treatment systems market.

Hexa Research has segmented the global ballast water treatment systems (BWTS) market based on technology, type, and region:
Segmentation by technology, 2014 - 2025 (USD Million)

• Physical Disinfection
• Mechanical Method
• Chemical Method
Segmentation by type, 2014 - 2025 (USD Million)

• Container Ships
• Dry Bulk Carriers
• Tankers
• General Cargos
Segmentation by region, 2014 - 2025 (USD Million)

• North America
• Europe
• Asia Pacific
• Rest of the World
Key players analyzed:

• Wartsila Corporation
• Xylem Inc.
• Evoqua Water Technologies LLC
• Calgon Carbon Corporation
• Mitsubishi Heavy Industries

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Thursday, 2 November 2017

Rising use of cloud for data storage to spur demand for cloud security

The global cloud security market to reach USD 12.64 billion by 2024, driven by the increasing use of cloud services for data storage and curbing advances of cyber-attacks. It can be a product or solution focused on the security of compliance, governance and data protection.
Cloud-based services for data storage have increased over the past few years. Furthermore, companies are transferring their data to these servers owing to flexibility and cost saving. It is also used in non-traditional sectors such as online gaming and social media due to high storage space.

 Cloud identity & access management were widely used followed by email & web security owing to increasing demand for high-level security of data and identity security in organizations. Public services held 35.6% of the market share in 2016 owing to its strong security track record and transparency of leading cloud providers. However, hybrid deployment is estimated to be fastest growing market owing to cost saving model, improved security, and enhanced organizational performance.

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Demand for safety solutions in government agencies, healthcare, e-commerce, insurance, and banking has been increasing as a result of rising incidence of cyber-attacks. Large scale enterprises are increasingly adopting cloud security services owing to frequent attacks on data centers. Small & medium scale enterprises are estimated to show considerable growth at a CAGR 35.1% over the forecast period as there is increased awareness of security threats.
Hexa Research has segmented the global cloud security market based on type, end user, deployment, vertical and region:
Segmentation by Type, 2014 - 2024 (USD Million)

• Cloud Identity & Access Management 
• Data Loss Prevention (log & SIEM)
• Email & Web Security
• Cloud Database Security (Virtualisation)
• Cloud Encryption
• Network Security (Firewall)
Segmentation by End User, 2014 - 2024 (USD Million)
• Large scale enterprises
• Small & medium scale enterprises
Segmentation by Deployment, 2014 - 2024 (USD Million)

• Public
• Private
• Hybrid
Segmentation by Vertical, 2014 - 2024 (USD Million)

• BFSI 
• IT & Telecom
• Government
• Retail
• Others
Segmentation by Region, 2014 - 2024 (USD Million)

• North America
• Europe
• Asia Pacific
• Central & South America
• MEA
Key players analyzed:

• Trend Micro Inc.
• Intel Security 
• Symantec Corporation
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Tuesday, 31 October 2017

Increasing health consciousness among individuals to propel personal care products market

The global personal care product market is expected to reach USD 650.10 billion by 2024 and is growing on account of rising awareness regarding personal health and hygiene. Increasing sales of these products through e-commerce channels is anticipated to foster the growth of the market. Additionally, innovative packaging designs of this products are expected to boost the market.
In 2016, Asia Pacific held the largest market share and expected to maintain its dominance over the forecast period. North America personal care products market is anticipated to show steady growth rate on account of increasing demand for luxury personal care products. The increase in consumer spending power and massive advertising & promotional activities is expected to drive the growth of the market.


Market players are focusing on mergers & acquisition strategies to expand their presence in global market. For instance, in 2015, Unilever acquired REN, Kate Somerville, Dermalogica, and Murad to enter in global skincare market. In addition to this, German manufacturer Henkel acquired Blendax, Pert, and Shamtu haircare portfolios from Procter & Gamble to expand in eastern Europe and Middle East & Africa. Furthermore, companies are extensively investing in R&D for product innovation and new product development. For instance, according to Cosmetics Europe, a personal care association, annually large enterprises invest approximately 1.5% to 4.5% of their turnover on R&D activities.
Personal care products are bifurcated into skincare, haircare, oral care, fragrance and others. Skin and haircare product segment accounted for nearly 50% market share. Products such as creams, lotions, powders, and moisturizers are included within skincare. Haircare products are used for maintaining hair health as well as used for enhancing the attractiveness of hairs.
Oral care encompasses the oral health products such as toothpaste, toothbrush, and mouthwash. Fragrances are anticipated to grow at the fastest CAGR over the forecast period. It includes a mixture of aromatic compounds, essential oils and other pleasant substances that are designed to give a pleasant smell. Other segment includes toiletries products, color cosmetics, and grooming. Rising demand for anti-aging products is expected to open new opportunities for the growth of the market over the next few years.

Hexa Research has segmented the global personal care product market based on application and region:
Segmentation by application, 2014 - 2024 (USD Billion)
• Skincare 
• Haircare 
• Oral Care 
• Fragrance
• Others
Segmentation by region, 2014 - 2024 (USD Billion)
• North America
• Europe
• Asia Pacific
• Central & South America

Key players analyzed
• Loréal Group 
• Procter & Gamble
• Unilever 
• Johnson & Johnson Services, Inc
• KCWW
• Kao Corporation
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Monday, 30 October 2017

Smart Water Grid Market Size Worth USD 10.27 Billion By 2025 | Hexa Research

The global smart water grid market is expected to reach USD 10.27 billion by 2025, driven by a growing emphasis towards a reduction in non-revenue water, the necessity for accurate billing, restructuring of old infrastructure, instantaneous monitoring of the grid, efficient fixing of leaks, and improved client engagement. Furthermore, the need to conform to government regulations, expectations for increased safety and reliability with reduced cost and development of smart cities have been the driving forces for the smart water grid market.

North America dominated the market in 2016 due to the advancement of the IT sector, which plays an integral part of these networks. Advancement in technology has helped various factors such as water safety, managing severe weather conditions and valuation of consumption. Europe followed suit, with an expected contribution of USD 2.96 billion by 2025 due to the increase in adoption of smart water meter compliances for better management.
Asia Pacific is anticipated to witness the fastest growth over the forecast period on account of increase in production and sales of advanced metering infrastructure. Metering infrastructure is getting a boost from the increasing demand for meters transmitting information through an accessible network.
Hexa Research has segmented the global smart water grid market based on technology, type and region:
Segmentation by technology, 2014 - 2025 (USD Million)
• Smart Infrastructure 
• Control & Automation
• ICT & Analytical Software
• Engineering & Design
Segmentation by type, 2014 - 2025 (USD Million)
• Residential
• Commercial
• Utility
Segmentation by region, 2014 - 2025 (USD Million)
• North America
• Europe
• Asia Pacific
• Middle East & Africa
• Central and South America
Key players analyzed:
• Itron Inc
• Siemens AG
• Badger Meter, Inc
• Neptune Technology
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Thursday, 26 October 2017

Laser Crystal Market Size To Reach USD 163.1 Million By 2024 | Hexa Research

The global laser crystal market is expected to reach USD 163.1 million by 2024, driven by rising adoption of several applications such as consumer electronics, manufacturing, healthcare, and defense. Augmenting utilization of crystals in cinematography, metrology, data storage, communications, displays, spectroscopy, microscopy, and for generation of electricity using high-power laser technologies are expected to drive the market growth.
The laser crystal market is projected to grow at a CAGR of 3% from 2017 to 2024. North America was the largest market in 2016 owing to the increasing use of laser systems primarily across defense and healthcare sectors.
Rising investment in security sector by the U.S.is anticipated fostering the growth of the market in North America. As per National Defense Authorization Act (NDAA), around USD 328 million will be spent on developing and procuring laser weapon in 2017, which increased to 51% compared to the previous year.
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In medical, increasing adaptation of non-invasive surgical procedures such as kidney stone removal, spine surgery, and diabetic retinopathy is expected to augment the growth of the market. According to Laser Spine Institute, 400,000 people in the U.S. undergo spine surgery each year. Crystals are used in cosmetic laser surgical devices. In the area of cosmetics, lasers are used to remove pigmented birthmarks without a scar or change in texture.
Rising number of laser cataract surgeries is expected to drive the market growth during the forecast period. In the U.S., approximately 9,000 ophthalmologists perform cataract surgery regularly. In these surgeries, a laser is employed to access the cataract site and create a cut on the lens capsule.
Nd: YAG laser capsulotomy method is used to treat posterior capsule opacification (PCO). PCO is a complication occurring in about 20% of patients undergoing cataract surgery. Government regulations regarding laser beam exposure are expected to hinder market growth during the forecast period. The ANSI Z 136.1 provides maximum permissible exposure (MPE) limits in the wavelength range of 0.400 to 0.550 mm.
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Majority of the market players are focusing on investing in research and development to increase the efficiency of lasers. For Instance, in July 2015, Northrop Grumman's SYNOPTICS introduced new material titanium-doped sapphire (Ti: Sapphire) for short-pulsed laser devices. In addition, companies are adopting the strategy of merger & acquisition to expand product portfolio or to serve new markets. In June 2016, Scientific Materials Corp. acquired Armasight, Inc. to serve military markets and outdoor sporting.
Hexa Research has segmented the global laser crystal market based on Type , Application and region:
Segmentation by Type, 2014 - 2024 (USD Million)

• Ti: Sapphire Laser Crystals
• Nd: YAG Laser Crystals
• Nd: YVO4 Laser Crystals
• Yb: KGW Laser Crystals
• Yb: KYW Laser Crystals
Segmentation by Application, 2014 - 2024 (USD Million)

• High-intensity laser platforms
• Optical components
• Healthcare
• Military 
• Others
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Segmentation by Region, 2014 - 2024 (USD Million)

• North America
• Europe
• Asia Pacific
• Middle East & Africa
• Central & South America
Key Players Analyzed

• Northrop Grumman Corporation
• Scientific Materials Corp.
• FEE GmbH
• Laser Materials Corporation