Industry Insights
Rise in awareness of disadvantages of inorganic food on health has
shifted the trend to develop organic food which is expected to drive the
market of organic food & beverages majorly. Factors such as
awareness about the harmful effects of synthetic ingredient and desire
of improving overall health are expected to spur the organic food &
beverages market in coming years.
Health risks related to the use of inorganic food due to the presence
of different preservatives and chemicals such as antibiotics,
pesticides and other drugs are expected to increase the awareness of
organic products usage, expected to impact the market growth positively.
Consumers are expected to turn towards organic food & beverages to
avoid adverse effect on health in long term due to non-toxic and
environment friendly characteristics of organic food.
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Furthermore, participation of government to help consumers
understanding the difference between falsely labelled and legitimate
organic products is anticipated to impact the market growth over the
forecast period. Awareness towards organic benefits, implementation of
government regulations and increased organic farming in the world are
the key drivers of the organic food & beverages market, expected to
drive the market growth. However, short life span and higher prices of
organic food compared to conventional inorganic food are expected to
hamper the market growth in coming years.
Rise in demand of organic food & beverages in conventional food
stores such as Tesco, Walmart and Safeway is going to make them sell
organic products due to increasing interest of these large retailers.
The market is also expected to get advantages from financial aids,
subsidies and R&D programs by different government and
non-government organizations such as FiBL (Switzerland), the USDA and
APEDA (India) to help conventional farmers to shift to organic farming.
These factors are expected to drive the market growth potentially over
the forecast period.
Product Insights
Organic food & beverages consist of products from organic fruits
and vegetables which have emerged as leading products. Furthermore,
meat, poultry & fish products are also expected to witness the
fastest market growth over the forecast period. Organic frozen food is
upcoming growing products of organic food & beverages market.
Organic tea and coffee are the products under growing organic beverages
market. However, organic wine as well as organic beer is expected as
fastest growing products under organic beverages market in coming years.
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Regional Insights
Organic farming is carried out in more than 160 countries globally.
U.S., Argentina and Australia are leading in terms of having largest
area for organic farming. Europe closely follows the market share of
North America. Germany is expected as the biggest consumer of organic
food and beverages product in Europe. However, Asia Pacific is expected
to witness the fastest growth of organic food and beverages in coming
years. Japan is expected to be a biggest region in terms of consumption
in Asia Pacific over the forecast period.
Competitive Insights
Organic food & beverages market is highly fragmented and has
opportunity for consolidation. Due to many vendors in market, the
competition is high and hence players are expected to keep innovating
their products as well as strategies to gain competitive advantage.
Technological advancements coupled with scientific expertise and
energy/labour cost may help the players to develop healthier, innovative
and nutritional products which are expected to raise the profitability
of the players. Key players include Organic Valley, The Hain Celestial
Group Inc., Whole Foods Market, Nestle SA, Amy’s Kitchen Inc., Kellogg
Company, The Coca-Cola Company, Kraft Foods Group Inc., Starbucks
Corporation, Groupe Danone SA, Dean Foods Co., Eden Foods and PepsiCo
Inc.
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