Growing geriatric population particularly in Europe and Japan is
expected to bolster the global polyphenol market growth over the next
five years. Increasing awareness of consumers towards health is
anticipated to drive the polyphenol market growth over the forecast
period. Growing demand for nutrients and vitamins content food is
expected to witness a rapid growth in the near future. Polyphenols are
generally found in green tea, cherries, grapes, apples and olives.
These are used as antioxidants to prevent neurodegenerative diseases
such as Parkinson’s and Alzheimer’s. They also augment vitamins
performance and used to cure cancer and cardiovascular diseases.
Polyphenols are segmented into non-flavoniods and flavonoids. Most
commonly used polyphenols include resveratrol, gallic acid, tannins,
epigallocatechin gallate and catechins. Polyphenols are majorly
extracted from cocoa, grapes, apples, olives, pomegranate and
cranberries. The product concentration and type are identified before
extraction from substrate.
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Climatic conditions, harvesting stage, raw material freshness and
other factors related to environment such as soil characteristics are
the main factors which influence the polyphenol content in the
substrate. These fruits are chosen based on their freshness and dipped
in hot water for polyphenols extraction. This extract is then passed
through membrane filter to separate contaminants from polyphenols. The
processed product is then treated with solvents or on adsorption column.
Generally, addition of solvents is broadly used as compared to
adsorption technique as it is costly and more time consuming.
Ethanol is majorly used solvent in polyphenol extraction process.
Finally the water and alcohol are removed from the extract to separate
concentrate polyphenols. Collected polyphenol can be used as liquid or
in the powder form through spray dryer process. The liquid form is used
in functional beverages and powder form in dietary supplements. However,
growing demand for other dietary supplements as polyphenol substitutes
is expected to hinder the market growth over the next five years. Grape
seed polyphenols market was the largest product segment accounting for
over 54% of the total volume in 2013.
However, green tea is anticipated to be the fastest growing product
segment in the market accounting for about 9% CAGR over the forecast
period owing to large polyphenol content such as flavanols and
catechins. These polyphenols helps to treat lifestyle diseases. Most of
the green tea polyphenols are extracted in China and Japan and exported
to developed countries. Olive and cocoa polyphenols are still in
emerging stage and expected to penetrate the global market over the next
five years due to their broad applications in food supplements such as
chocolates, cereals and biscuits and also in beverages. These
polyphenols are mainly utilized in developed countries such as France,
Germany and Switzerland due to large production of olive and chocolate
derived products.
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Beverage application segment was the largest in polyphenol market
accounting for over 44.5% of the total volume in 2013. Additionally,
this is also anticipated to witness fastest growing segment accounting
for over 9% CAGR over the next five years owing to increasing beverages
consumption such as bottled juices, tea, and energy drinks in China,
Japan and other developed nations. These beverages contain polyphenol
which enhances nutritional content and helps to maintain good health.
Asia Pacific dominated the global polyphenol market accounting for
over 40.6% of the total volume in 2013. It is also anticipated to be the
fastest growing regional market accounting for over 9.1% CAGR over the
next five years on account of growing concern towards healthy drinks in
emerging countries such as India, China and Indonesia. Europe
contributed to the second major polyphenol regional market and is
expected to witness low growth over the forecast period owing to market
maturation in the region.
Global polyphenol market is fairly consolidated due to top four
market players contributed to over 70% of the total volume in 2013.
Major market participants include Layn Natural Ingredients, Ajinomoto
OmniChem Natural Specialties and Naturex.
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