Rising Health Consciousness among Consumers May Spur Germany Organic Food Market

Germany organic food market is expected to reach USD 20.7 billion by 2025 as a result of increasing demand from consumers owing to the perceived benefits of the natural product. Moreover, the increasing demand from the consumers for organic baby food is driving the natural food market owing to the nutritional benefits and chemical & pesticides free food. Thus, the parents are more inclined towards natural food fulfilling their requirement for healthy and nutritional intake of their kids. The availability of extensive product ranges and the increased network is expected to result in increased sales of organic baby food products in future. The increasing awareness of adulteration in baby food is expected to result in the growth of German organic food market over the forecast period.

Germany Organic Food Market

Furthermore, Germany is the largest European market for natural products and is driven by the high consumer spending power. The increasing organic farming is aiding in the growth of organic products in the market. However, the imports of natural and organic products have evolved significantly over the past years owing to the increase in demand from the large consumer base. This import is not limited to the products not grow in Germany but also for usual produce such as fruits and vegetables, dairy products, meat, and potatoes. Thus, the increasing import of natural products is expected to drive the growth of the Germany organic food market over the forecast period.

The increasing environmental awareness regarding the nutritional benefits of organic food among the consumers is a significant factor driving the growth of the natural food market. As organic farming conserves resources and is eco-friendly, the produce from such farms is gaining an increasing consumption among the consumers in Germany. The benefits of organic farming such as water & soil conservation, animal welfare and flora and fauna protection are expected to increase the customer inclination towards organic farm produce. This results in reduced carbon footprint owing to the sustainable farming practices. Thus, the sustainable farming activities are expected to drive the growth of the German organic food market over the forecast period.

Moreover, the Germany government initiatives to promote healthy living and chemical free food products is expected to catalyze the organic food sector. The urbanization has resulted in food quality issues and hence, the German cities are transforming the cities into food gardens. Furthermore, the city food councils in various cities such as Berlin, Kiel, and Cologne are promoting healthier and sustainable food production through community-supported agriculture. These councils have undertaken urban agricultural projects by greening the new buildings and making use of uncontaminated industrial land as community gardens. The locals are encouraged to cultivate crops and useful plants in public green areas. Thus, potato and fruit planting in neighborhoods are gaining popularity. This is helping municipal organizations to lower their public green area maintenance cost. Thus, such green areas are expected to further drive the growth of the Germany organic food market over the forecast period.

The increasing awareness of organic trade shows in Germany is expected to tempt the health-conscious customers. For instance, the BioFach in Germany is gaining popularity among the global food organic industry as well as the organic consumer base and is expected to drive the growth of the German organic food market over the forecast period.

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Hexa Research has segmented the Germany organic food market report based on type:

Segmentation by type, 2015 - 2025 (USD Billion)

    • Fruits & Vegetables
    • Prepared food
    • Dairy
    • Bread & grains
    • Meat, fish & poultry
    • Beverage

Key players analyzed:

    • Denn's Biomarkt
    • HiPP GmbH & Co. Vertrieb KG
    • Alnatura Produktions- und Handels GmbH
    • Rewe Markt GmbH
    • ALDI Einkauf GmbH & Co. oHG