Industry Insights
Unified communication is the combination of several communication
applications into a one entity. Unified communication offers its
services to real time communications (IP and voice telephony, instant
messaging, data sharing, video conferencing, speech recognition, call
control and others) and non-real time communications(e-mail, SMS, fax
and voicemail). Thus, it unifies and automates the customer experience
across several devices.
Unified communication is used for both residential and commercial
purposes. It helps in amending business processes as it allows faster
delivery and execution information and media dependency. It allows users
to communicate with other user by using different devices, mode of
communication and media at anywhere.
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Unified communication industry circumscribe various communication
models such as informational and transactional systems, unified
messaging, interaction and collaboration systems and other non-real time
and real time systems. Increasing usage of high speed broadband and
availability of wireless connectivity networks is expected to drive the
unified communication market over the forecasted period. Advancements of
technology like 3G and 4G are also expected to witness substantial
growth over the next few years.
The increasing acceptance of bring your own devices (BYOD),
development of unified communication as a service and growing usage of
mobile devices on a global level are expected to boost the market growth
over the next five years. Increasing usage of Unified communication
service in enterprise social networking is expected to fuel market
growth. Development of new technologies that allow communication over a
wider selection of end points is estimated to provide positive avenues
to the market growth. However, high initial investment and lack of
communication gap between different vendors may act as challenge to the
market.
Product Insight
Unified communication can segmented into cloud and hosted systems and
on premise systems. On premise systems tender control capabilities and
better customization and are easier to manage. However, on premise
systems require sufficient maintenance and well trained staff. This
makes users to prefer cloud-based/hosted than on-premise systems.
Development of cloud-based/hosted and cloud technology systems has been
is expected to drive the market. They are easier to maintain, faster and
offers flawless scaling abilities and decrease capital expenditure.
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Application Insights
Enterprises esteemed for the highest share in the world wide unified
communication market. This may be credited to the rising adoption of
information technology in improving business processes and benefits such
as presence, collaboration and mobility that are offered by unified
communication systems. Thus unified communication systems help in
improving the productivity and efficiency of organizations. Unified
communication allows firms to have better operational agility, better
customer engagement and connected employees. Healthcare, education and
government are some of the other hopeful sectors for the growth of the
market in the near future.
Regional Insights
The European and North America unified communication market is
expected to grow a significant rate owing to existence of highly
developed communication infrastructure. Asia-Pacific is expected to grow
considerably over the forecasted period due to rising trend towards
mobilization of organizations. High speed data networks and large
population base in regions such as India and China is expected to
provide favorable opportunities to the market growth in this region.
Competitive Insights
The key players in the Unified communication market include Avaay
Inc., Alcatel-Lucent, Cisco Systems Inc., Microsoft Corporation, IBM
Corporation, NEC Corporation Polycom Inc., Plantronics Inc., ShoreTel,
Verizon Communications and Unify GmbH & Co. KG among others. .
Market participants enter into mergers & acquisitions to sustain in
the market.
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