Teeth Whitening Products Market Size Worth USD 7.40 Billion By 2024

Industry Insights: 

The global teeth whitening products market is expected to reach USD 7.40 billion by 2024. The industry is driven by the mounting consumer demand for clean and white teeth coupled with awareness about oral hygiene. Moreover, 99.2% of the people believe that smile is an important social benefit and growing consumer preference for over the counter products in countries such as Germany, France, UK, India and China are anticipated to drive the growth of the market over the forecast period.

The leading teeth whitening products manufacturing companies are focusing on R&D to enhance its product portfolio and are expanding their presence in the global market by acquiring local players of that region. For instance, in April 2017, Colgate-Palmolive acquired Ciba-Geigy, an India-based teeth whitening brand, to expand its reach towards the rural parts of India. These factors are expected to provide an impetus to the growth of the market over the next coming years.

Whitening toothpaste segment holds the largest share in the market in terms of revenue and is expected to maintain its position over the forecast period. Whitening toothpaste has a major role in oral hygiene maintenance. Unhealthy lifestyle accompanied by consumption of liquor, cola, tobacco and other related products which cause discoloration of the teeth are anticipated to drive the market globally.

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Segmentation by type, 2014 - 2024 (USD Million)

• Whitening Toothpaste
• Whitening Stripes & gels
• Others

Segmentation by region, 2014 - 2024 (USD Million)

• North America
• Europe
• Asia Pacific
• Central & South America
• Middle East and Africa

Key players analyzed

• Colgate-Palmolive
• GlaxoSmithKline
• Johnson & Johnson
• Proctor & Gamble
• Unilever